& Customer Experience:
Grocery retailers must be able to rapidly adapt to customers’ evolving digital expectations. Understanding the steps needed to create a seamless, personalized mobile and web experience is a considerable challenge. Multiple, disconnected systems, lack of data integration and outdated platforms fall short of creating an optimal customer experience. Our team of digital engagement experts can create a detailed roadmap that leads to a seamless, digital customer experience that enhances your brand.
Customer Acquisition, Expansion & Retention:
It’s critical to have customer-focused strategies and executable plans to drive incremental growth. We bring you proven strategies and measurable programs designed to help acquire, expand and retain your better shoppers. We can work with your teams strategically, or as an extension of your staff, to assist in executing a tailored plan that meets your needs.
Data-Driven, Personalized eMarketing:
We are passionate about personalization because it drives sales. Our experience has shown that the more relevant the message or offer, the better the response. It starts with customer data, and we have solutions to help you easily access your data insights to deliver omni-channel strategies and personalized customer engagements. Our team develops effective, custom program strategies unique to your business. Once designed, we will execute, measure and evolve the programs to maximize results and returns.
Loyalty Reimagined: We help grocery chains create new loyalty programs or re-imagine their existing one. We’ve seen countless programs become stale and undifferentiated, which leads to loyalty being an expense without a positive contribution to sales. A re-imagined program creates more value for the customer, increases engagement and ROI.
So whether new or reimagined, our team can help create a holistic and digitally enabled loyalty experience. Our proven process starts with in-depth discovery that leads to strategy, program design and ROI modeling. We can also work cross functionally with your teams to support technology implementation, employee training, enrollment and onboarding. From discovery and design to launch and on-going execution, we can help you reimagine customer loyalty.
Winning with today’s digitally connected consumer requires a comprehensive strategy combining data, technology, content and an ability to deliver on what matters to “me”. Our team can guide you both strategically and operationally, helping you connect 1:1 with the new generation of shoppers.
No one has time to think anymore —
Grocery retailers today are faced with unprecedented challenges and disruptions. Digitally connected and empowered consumers shop more locations, spend more online and expect relevant, personalized offers and information.
Engaging with your shoppers on a 1:1 level is a complex initiative. The Relationshop® Team has deep, inside-experience within grocery chains that enables us to quickly understand your unique business challenges and guide you through design and implementation of a comprehensive strategy for personalizing the digital customer experience.